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The ‘Connected’ Runner’s Journey
What a decade-old notebook sketch tells us about the runner the endurance industry finally knows how to serve.
Aug 31
•
Bouker
and
WE
1
HYROX and the Fourth Wave of Mass Participation Fitness
From running booms and IRONMAN to CrossFit, OCR, and HYROX: how fitness became a global, destination-driven sporting life.
Aug 24
•
WE
1
2
College Sports Is Racing Toward a Cliff. Saving It Means More Than Protecting the Revenue Engine.
Congress can bring order to college sports, but it cannot protect the revenue engine by hollowing out the athlete-development pipeline that runs from…
Aug 19
•
WE
1
1
Sports Parenting
A week at Y Nats in Ocala, Florida with my son is good for the soul
Aug 13
•
Bouker
1
1
9:42
Hyperice for the Win
I have been calling this past week at home my "Sports Parent Rehab Program"
Aug 9
•
Bouker
1
1
AI Shouldn’t Be Judged by Misuse Alone
Some use it to fake thought; others use it to unlock thought, and those are not the same thing.
Aug 6
•
Bouker
When the Rulebook Wins, the Kids Lose
Youth sports bureaucracy and adults on a power trip are suffocating the very values it claims to champion, and America’s athletic pipeline is paying the…
Aug 2
•
WE
and
Bouker
1
July 2026
Beyond Epic, Or Beyond Soul?
How a world-class ski machine forgot the magic that made it matter.
Jul 17
•
WE
and
Bouker
3
Trail Running’s Boom Has a Blind Spot
Ian - Skratch Labs - "What is trail running celebrating right now that we might look back on and realize was a warning sign?"
Jul 14
•
WE
and
Bouker
12
4
1
Private Equity Didn’t Break Youth Sports
How the decline of school-based PE, arts, and athletics opened the door for private capital to reshape youth development
Jul 3
•
WE
and
Bouker
3
1
June 2026
Every 4th of July, My Brain Goes Back to Vail
Forget the fireworks. Forget the BBQ. The greatest week of my life smelled like cut grass, Colorado sunshine, and Coors Light - and it happened on a…
Jun 29
•
WE
and
Bouker
1
1
Why Founders Who Fear Fractional Operators and Mistake Pleasing for Winning Will Lose the Next Decade
One of the quickest ways to tell whether a founder understands the modern sports business landscape is how they think about talent.
Jun 24
•
WE
and
Bouker
1
1
1
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