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Discussions
Beyond Epic, Or Beyond Soul?
How a world-class ski machine forgot the magic that made it matter.
17 hrs ago
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WE
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Bouker
1
Trail Running’s Boom Has a Blind Spot
Ian - Skratch Labs - "What is trail running celebrating right now that we might look back on and realize was a warning sign?"
Jul 14
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WE
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Bouker
1
Private Equity Didn’t Break Youth Sports
How the decline of school-based PE, arts, and athletics opened the door for private capital to reshape youth development
Jul 3
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WE
and
Bouker
3
1
June 2026
Every 4th of July, My Brain Goes Back to Vail
Forget the fireworks. Forget the BBQ. The greatest week of my life smelled like cut grass, Colorado sunshine, and Coors Light - and it happened on a…
Jun 29
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WE
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Bouker
1
1
Why Founders Who Fear Fractional Operators and Mistake Pleasing for Winning Will Lose the Next Decade
One of the quickest ways to tell whether a founder understands the modern sports business landscape is how they think about talent.
Jun 24
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WE
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Bouker
1
1
1
You Can’t Scale Exclusivity Without Changing the Product
Will London Marathon's move to a two-day event be a boom or a bust? Time will tell.
Jun 24
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WE
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Bouker
The Majors Are the Headline, But the Real Story Is Right In Your Backyard.
What the endurance sports paradox means for independent event operators, and why the real opportunity isn’t where most people are looking.
Jun 22
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WE
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Bouker
1
The Endurance Sports Paradox: Why the Rise of the Crowd Is Fueling the Flight to the Frontier
There's a pattern playing out across endurance sports that anyone who follows, works in, or studies participation, culture, or consumer behavior should…
Jun 17
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WE
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Bouker
4
2
Player Development Is Dying, And Families Are Paying the Price
My professional life gets personal, and I don't like what I'm seeing or hearing!
Jun 8
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WE
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Bouker
1
What 90 Days of Showing Up Did to My LinkedIn (and My Ego)
I used AI to write more, and dig deeper, and caught myself leaning on it as a crutch. A candid account of 90 days, the metrics, and the honest line…
Jun 4
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WE
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Bouker
"Run This Town" Must Watch
Every once in a while, something on social media stops the 'doomscroll' and makes you rethink an entire sport (not the AI slop or crazy wipeout videos…
Jun 2
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WE
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Bouker
May 2026
Wrong Answer. Right Question. The Most Expensive Ad in Sports History
Red Bull innovated. Enhanced Games "juiced" it.
May 14
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WE
and
Bouker
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