I’ve spent most of my career betting on a simple idea: if you bring people together around movement, story, and shared effort, you can build something much bigger than “just a race.” That belief took concrete form during my time as VP of Sports Marketing at RODALE (Runner’s World, Bicycling, Men’s Health, Women’s Health, Backpacker, etc.), CMO at Competitor Group, and as CCO at USA Cycling, and it shapes how I see the opportunities in front of us today.
The Great Reset: Why Participation Events Are…
I’ve spent most of my career betting on a simple idea: if you bring people together around movement, story, and shared effort, you can build something much bigger than “just a race.” That belief took concrete form during my time as VP of Sports Marketing at RODALE (Runner’s World, Bicycling, Men’s Health, Women’s Health, Backpacker, etc.), CMO at Competitor Group, and as CCO at USA Cycling, and it shapes how I see the opportunities in front of us today.