The Great Reset: Why Participation Events Are the Opportunity of the Decade

I’ve spent most of my career betting on a simple idea: if you bring people together around movement, story, and shared effort, you can build something much bigger than “just a race.” That belief took concrete form during my time as VP of Sports Marketing at RODALE (Runner’s World, Bicycling, Men’s Health, Women’s Health, Backpacker, etc.), CMO at Compet…