Last week in Aspen, youth viewership for the X Games (ages 2–17) jumped 102% year over year, the largest young-audience increase the event has seen in five years. Overall viewership hit 15.2 million across ESPN and ABC, up 48% from 2025. At the same time, as Milano Cortina 2026 gets underway, NBC is staring at a very different chart: Winter Games viewer…
