The Business of Endurance Sports Travel:
Destination Events, Economic Impact & the Rise of the “Sweat Economy”
🏃♀️➡️ This Monday, 30,000+ runners will toe the start line in Hopkinton.
📣 The real story isn’t the race. It’s the 100,000+ people who traveled to Boston to watch it.
🎽 The 2024 Boston Marathon generated $509 million in economic impact; spectators staying 3 nights at $380/night, families filling hotels from the Back Bay to Cambridge, runners who flew…
