Ironman's On-Course Recording Ban: A Strategic Misstep in the Creator Economy Era

The IRONMAN Group‘s 2026 rule update banning all on-course photo and video capture, including smart glasses like the Oakley Meta HSTN, GoPros, and smartphone cameras, represents a significant countertrend in an industry otherwise sprinting toward fan engagement, athlete-generated content, and data-rich media experiences. While framed as a safety and com…