Beyond the Bike Lane: How Strava’s Pivot to Team Sports Sets Up Its IPO

From Niche Tracker to Global Activity Hub

Strava built its reputation as the digital home for cyclists and runners, turning GPS files into stories, leaderboards, and communities. Over the past decade and a half, it has evolved from a niche tool for endurance die‑hards into one of the most important connective layers in global sport. As an early user (athlete #341, joined in 2011), I’ve watched …